Adoption of innovation: Vetoquinol's support strategy.

Bringing to market an innovative dermatological solution to supplement traditional treatments for pets and horses: this was Vetoquinol's achievement in 2021

#1 Mock-up Vetoquinol ENHow did they convert  trials to sales ?

By supporting veterinary users in using the solution !

In this use case, discover how Wolf Learning Consulting worked with Vetoquinol to prepare its sales force and support their veterinary clients in adopting the PHOVIA® innovation!  Figures, key stages and proven results !

De vendeur à consultant :
le changement stratégique
de Royal Canin.

Vendre des produits de nutrition animale aux éleveurs : oui.

Aller au-delà en les conseillant et en nouant une relation de partenariat avec eux : un grand oui ! Suivez le guide.

Dans ce cas d'usage, découvrez comment Wolf Learning a accompagné le leader incontesté de la nutrition santé animale avec une formation sur-mesure des commerciaux Royal Canin aux techniques de vente consultative. Chiffres, étapes marquantes et résultats à la clé !

A comprehensive use case with : 

Testimony from the Vetoquinol marketing and technical director

Ingrid Morize’s feedback with Wolf Learning Consulting.

The key stages of the training resource

The three main steps for designing and deploying a demonstration resource for representatives. 

Quantified results

 

1,000, 25, 150, 2: Four figures that demonstrate the project’s success.

 

 

"The interactive and personalised diagnostic tool
met our needs perfectly.

Taking the shape of a ‘mini-audit’, it focuses on the specific needs of veterinary clinics."

Ingrid Morize, Marketing and Technical Director at Vetoquinol

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Training, a lever for adopting innovation in animal health.

In animal health, understanding the product and its benefits on animal health, as well as the benefits for vets, their clinics and public health, is crucial to convincing end users to adopt it.
Thanks to a training approach centred on the learner and performance, innovative formats, and practical applications, we help sales teams change their stance and become true consultants for animal welfare and their clients.

Eleveuse outil

« L’approche consultative est pour nos commerciaux une expérience extrêmement valorisante. Ce rôle de conseil légitime leur action auprès des éleveurs, qui deviennent des partenaires fidèles. »

Nicolas Doithier, Global Pro Sales Acceleration, Royal Canin.

La formation, levier de réussite commerciale

Dans la santé animale, comprendre le produit, ses bienfaits et ses effets sur les animaux, est crucial pour convaincre les vétérinaires, les éleveurs et les consommateurs finaux de l'adopter.

Grâce à une méthodologie de formation, des formats innovants, des mises en pratique, nous aidons les commerciaux à changer de posture et à devenir de véritables consultants pour le bien-être animal. 

Download the Vetoquinol case

How do we boost the rollout of an innovative product and understand the obstacles to its adoption?

How do we strengthen collaboration between representatives and veterinary clinics to promote the use of a new product?


Vetoquinol provides answers to these questions in this use case. Learn how an interactive, customer-centric conversational medium helped increase adoption of innovation by veterinary teams.

Download the case
#1 Mock-up Vetoquinol EN