De vendeur Ă  consultant :
le changement stratégique
de Royal Canin.

Vendre des produits de nutrition animale aux Ă©leveurs : oui.

Aller au-delĂ  en les conseillant et en nouant une relation de partenariat avec eux : un grand oui ! Suivez le guide.

Dans ce cas d'usage, dĂ©couvrez comment Wolf Learning a accompagnĂ© le leader incontestĂ© de la nutrition santĂ© animale avec une formation sur-mesure des commerciaux Royal Canin aux techniques de vente consultative. Chiffres, Ă©tapes marquantes et rĂ©sultats Ă  la clĂ© !

From sellers to consultant :

Royal Canin's strategic change.

 

Selling health nutrition solutions to dog and cat breeders is a yesGoing further by advising clients and establishing a partnership with them is a resounding yes !

Follow the guide.

#1 Mock-up Royal Canin EN

In this use case, find out how Wolf Learning Consulting supported one of the major players in animal health nutrition with a bespoke training course for Royal Canin salespeople in consultative sales techniques.

Figures, milestones and results !

A comprehensive use case with :

Testimony from the Royal Canin sales director

Nicolas Doithier’s key challenges and strategic lessons to boost sales. 

The key steps of the tailor-made training strategy

The 3 main stages that punctuated training in consultative sales techniques.

Quantified results and feedback

40, 180, 5, 100%: Four figures that demonstrate the project’s success.

Training,
a lever of commercial success

In animal health, understanding the product and its benefits for animal health is crucial to convincing vets, breeders and end customers to adopt it.

Thanks to a training approach centred on the learner and performance, innovative formats, and practical applications, we help sales teams change their stance and become true consultants for animal welfare and their clients.

Eleveuse outil

 

 

"The consultative approach to selling is an extremely rewarding experience for our salespeople. This advisory role gives legitimacy to their involvement with breeders, who become loyal partners."

 

Nicolas Doithier, Global Pro Sales Acceleration, Royal Canin.

 

Nicolas Doithier, directeur des ventes Royal Canin

« L’approche consultative est pour nos commerciaux une expĂ©rience extrĂȘmement valorisante. Ce rĂŽle de conseil lĂ©gitime leur action auprĂšs des Ă©leveurs, qui deviennent des partenaires fidĂšles. »

Nicolas Doithier, Global Pro Sales Acceleration, Royal Canin.

La formation, levier de réussite commerciale

Dans la santé animale, comprendre le produit, ses bienfaits et ses effets sur les animaux, est crucial pour convaincre les vétérinaires, les éleveurs et les consommateurs finaux de l'adopter.

GrĂące Ă  une mĂ©thodologie de formation, des formats innovants, des mises en pratique, nous aidons les commerciaux Ă  changer de posture et Ă  devenir de vĂ©ritables consultants pour le bien-ĂȘtre animal. 

Download the Royal Canin use case

How do we align the sales vision with that of marketing?

How do we turn salespeople into enthusiastic ambassadors to drive product sales?

Royal Canin provides answers to these questions in this use case. Find out how their innovative strategy enabled this iconic health nutrition brand for cats and dogs to boost its sales to breeders internationally.

Download the case study
#2 Mock-up Royal Canin EN